Sales have been great the last couple of weeks. I am super excited about it. I am sitting here in shop tonight debating whether I should go forward with creating and implementing a big marketing campaign that I have been planning on doing for next month. The reason I am contemplating whether or not I should go for it is because it sounds like a lot of work and I am not entirely sure if it is going to work. I mean sales are going great. Why do more? Then I stopped myself. The only reason that sales are getting better are because of the aggressive marketing that I worked so hard on the month before. I came to a realization soon after. With the crazy statistic of small business failures (I think it is something like 8 out of 10 small business fail), what sets the ones apart that are successful? The ones that are successful are more determined to succeed. They put in the work to do more aggressive, guerrilla type marketing when their competitors are content with just running their store. Someone will always be working harder, staying up later, and simply doing more! More specifically though, I think it comes down to aggressive marketing. There are two small business mindsets: 1. No one is buying from me and I have no money to market. This really sucks. 2. No one is buying from me and I have no money to market. Looks like I am going to have to get real creative and put in a lot of hours if I am going to drive sales. The latter of the two is the mindset of successful small business owner.
So yes, I am going to continue to work on and implement this campaign tonight. If I do not, there is a good chance my business will be left behind, and I will not allow that to happen.