At my soda shop we have something called “battle ready”. The idea behind battle ready is that when the shop is slow or before opening, you must prep the shop, procedures and stock to accommodate a line of customers a mile long. We always tell our team members that “a battle (rush) is coming, and if you are not ready, you will not be able to provide a superior customer experience”. I think there is a sick, twisted god of business up there somewhere testing your systems in the most annoying way by sending every customer at the exact same time. The reason I say this is because at my current and past business ventures, everyone always seems to come at once. We could be slow (and I’m talking dead slow) for two to three hours and then all of the sudden we have a line down the road! It is not a thing that has happened once or twice, this is actually a fact. For the past couple years I have been trying to put some reasoning behind this fact. I have come up with a few reasons such as: people see other people in line and therefore it reminds them that they also want our products or that some type of synchronization of scheduling happens between traffic and work that brings people to a business at the same time, or maybe it is just fate, I have no idea. One thing I have taken from this unfortunate fact about business is that you can never let your guard down, a storm is coming and you must be prepared. I think the idea of “staying battle ready” applies to business as a whole and your system of operations. Your business may be slow or maybe has yet to have taken off and gain a large customer base, but stay faithful in your focused and diligent business plan and marketing and they will come, and you must be ready. Perfect systems and operations to accommodate the largest crowds possible. It may seem silly while you are slow or small, but the customers will come with time. Use the time when your business has yet to take off to prepare for the time when it does because when it does take off and you are not ready, you will not be able to accommodate the large amount of business that you have always dreamed of.